The BodyWorks Project is a wellbeing collaboration with a holistic approach to wellness. I was approached by The BodyWorks Project at their inception so had a guiding hand in all their visual language. This meant a logo, a style guide, website and usual trimmings.
Developing the logo was a lot of fun, and a lot of iterations. The BodyWorks Project is a collaboration between three individuals who work together but also apart on other projects. We needed something that tied them together while representing the diverse range of services and concepts The BodyWorks Project offers.
I went with a simple, hand drawn selection of shapes that in its pure form loosely holds together but can be pulled apart to function in a range of other context-specific ways.